Greeting Card Trends – What Freelancers Need to Know
Greeting cards are an important part of American culture. They are a way to reach out to our loved ones and express how we feel about them. But as American culture changes, so do the trends in the Greeting Card Industry. Here at the National Artists Counsel, we are researching what the market is looking for and where the trends are going.
Here a few of the top greeting card trends:
Going Green - With more and more people interested in our environment, cards are now being printed on recycled paper or low processed paper. This style is upscale, affordable, and trendy.
Lots of Details - Cards embellished with fabric, beads, ribbons, unique paper, add a special artistic feel.
A Touch of Technology - Light and music are now added to greeting cards, creating a fun and exciting look.
As a greeting card freelancer it’s good to stay on top of market trends. Please feel free to comment on any trends you’ve noticed.
